Logo Design · 2024

ShareLynk Logo

Brand identity for ShareLynk — an enterprise QR code and digital identity platform built for UK professionals and businesses. The mark merges link and share motifs into a single, legible symbol built for digital-first contexts.

Logo Design Brand Identity SaaS Tech Figma

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Design Process

Stage 1

Concept & Ideation: Explored marks that merged link and share motifs — testing chain links, QR-inspired geometry, and connection symbols — to create a recognisable form for interaction-driven products.

Stage 2

Refinement & Simplification: Reduced visual complexity for strong legibility across favicon, mobile app icon, and print touchpoints. Eliminated detail that fragmented at small scale.

Stage 3

Color Exploration: Validated the blue-led palette (#0041C2, #3373FF) for trust, clarity, and high-contrast digital usage. The deep navy anchors the system for professional contexts.

Stage 4

Final Design: Delivered a modern symbol-plus-wordmark system that scales consistently across product, marketing, and QR output. The pairing works independently and as a lockup.