Enhancing WooCommerce Product Display: Transforming Price Ranges to "From £9.99"

In the world of e-commerce, effective presentation can make all the difference. When it comes to variable products in WooCommerce, displaying a price range might not always be the most appealing or informative way to showcase your products. Fortunately, with a bit of custom code, you can transform the price display to a more customer-friendly "From £9.99" format. In this blog post, we'll explore the code snippet that achieves this transformation and understand how it can be implemented.

Understanding the Code

Let's break down the provided code to understand how it works:

//Variations - From £0.00
add_filter('woocommerce_get_price_html', 'change_variable_products_price_display', 10, 2);
function change_variable_products_price_display($price, $product)

    if (!$product->is_type('variable')) return $price;

    $prices = $product->get_variation_prices(true);

    if (empty($prices['price'])) return apply_filters('woocommerce_variable_empty_price_html', '', $product);

    $min_price = current($prices['price']);
    $max_price = end($prices['price']);
    $prefix_html = '<span class="price-prefix">' . __('From: ') . '</span>';

    $prefix = $min_price !== $max_price ? $prefix_html : ''; // HERE the prefix
    return apply_filters('woocommerce_variable_price_html', $prefix . wc_price($min_price) . $product->get_price_suffix() , $product);
  1. Filter Hook:
    • The code uses the woocommerce_get_price_html filter hook. This hook allows us to modify the HTML output for displaying product prices.
  2. Function Definition:
    • The function change_variable_products_price_display is defined to handle the price transformation.
  3. Check Product Type:
    • The code first checks if the product is of variable type. If not, it returns the original price without modification.
  4. Get Variation Prices:
    • For variable products, it retrieves the variation prices.
  5. Handle Empty Prices:
    • If no variation prices are available, an empty HTML is returned. This provides flexibility for customization when there are no defined prices.
  6. Determine Price Range:
    • The minimum and maximum prices are extracted from the variation prices.
  7. HTML Prefix:
    • An HTML span with the class "price-prefix" is defined to display the "From: " prefix.
  8. Construct Final HTML:
    • The code constructs the final HTML based on whether the product has a price range. If it does, the prefix is added along with the minimum price and the product's price suffix.


To implement this code on your WooCommerce store, follow these steps:

  1. Open your theme's functions.php file.
  2. Copy and paste the provided code at the end of the file.
  3. Save the changes.

Now, when you view variable products on your WooCommerce store, you'll notice that the price display has been transformed to show "From £9.99" instead of a price range.


Customizing the way your products are presented can significantly impact the user experience on your e-commerce site. The provided code snippet offers a simple and effective solution to change the display of variable product prices in WooCommerce. By adopting this modification, you can enhance the clarity and attractiveness of your product pricing, potentially leading to increased customer engagement and conversions.

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